Neuroeconomics in NYTimes

A mention of neuroeconomics for investors in tomorrow's NYTimes by an excellent and thoughtful blogger - Tyler Cohen

Appears that Risk and Reward are computed in separate areas of the brain, per Bossaerts at CalTech - he has received a research grant to study the neuro-correlates of risk. Appears to support Knutson and Kuhnen's finding that risk-seeking and risk-aversion are somewhat compartmentalized neural processes. Should be interesting to see how things develop.

Richard