"Inside the Investor's Brain"
John Wiley & Sons
Available July 9 2007

“Richard Peterson has distilled his own first-hand experience as a psychiatrist in Silicon Valley and has used his knowledge of behavioral finance to describe the emotional qualities necessary to be a good investor. Not only is this a fascinating book for everyone, it may also be the most profitable book you ever read.”

George Akerlof
Nobel Laureate in Economics, 2001

"Readers of this fascinating book will learn a lot about both behavioral finance and neurology. Understanding how the brain works provides insights into how to improve decisions by influencing the underlying psychological processes. Readers will come away with a resource to help them to make sense of the exciting future advances to come."

Hersh Shefrin
Mario L. Belotti Professor of Finance, Santa Clara University
and author of Beyond Greed and Fear: Understanding Behavioral Finance
and the Psychology of Investing

"Peterson's angle is unique, provocative and insightful. From the Galvanic Skin Response to the ritualized emotional catharsis of Star Trek's Vulcans, Insider the Investor's Brain "gets it." It is a readable synthesis of the characteristics of outstanding investors. It normalizes the maladjustment so common in the arcane world of high-performance investing. The only quote missing is that of General George S. Patton: "If everybody is thinking alike, then somebody isn't thinking."

Carlo Cannell
Managing Member, Cannell Capital LLC

“We all know the saying, “know thy self”. Yet, this research shows how few investors have been able to emotionally move beyond our species’ primitive roots and regularly repeat Wall Street’s historical mistakes. This book discusses important keys to successful investing that are often missing in other investment and finance books. It should be required reading in the CFA and CMT accreditation programs.”

Ken Winans
President & Founder, Winans International Investment Management
Author, “Preferreds, Wall Street’s Best-Kept Income Secret”

“Richard Peterson has captured a fundamentally new and important way to understand financial markets and our behavior in them. This book is a must-read for both professional and personal investors.”

Paul J. Zak, PhD
Director, Center for Neuroeconomics Studies

"Inside the Investor's Brain is an exceptional primer on the neuroscience of investment decision making, with useful applications for both professional and amateur investors."

John H. Cammack
Vice President
Head of Third Party Distribution
T. Rowe Price Associates

"If you have a brain, money, and any curiosity about how each affects the other, then you should read this book."

David Leinweber
Financial Technologist & Nerd on Wall Street