Do you make better decisions today than you did when you were 17? Of course you do, experience has taught you to be better at everything from when to voice your opinions, to how to ask for a promotion, to your choice of hairstyle. And your improvement is due to more than your acquired knowledge of the external world. Your decisions are better because you know yourself better - you have a stronger sense of identity. That’s what makes MarketPsych: How to Manage Fear and Build Your Investor Identity so different and so valuable. Unlike “advice” books that focus on external variables (e.g., the markets, investment strategies, or trading techniques), MarketPsych focuses on and actually improves the most important variable - YOU.

"Not only is this a fascinating book for everyone, it may also be the most profitable book you ever read."
- Geoge Akerlof, 2001 Nobel Laureate in Economics.

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After you've obtained the appropriate education, investment success is 90 percent mental. This book explains how to optimize your mind and overcome the fundamental "hardwired" mistakes made by most investors.